Innovate with Used Cars

Don Luke, president of Bill Luke Chrysler-Jeep-Dodge-Ram, is a second-generation car dealer. His father, William “Bill” Luke was always fascinated by machines and in 1927, at the age of 18, jumped at the opportunity to get in on the ground floor of a young, growing industry.

For several years Don Luke has been a speaker at the annual Used Car Week event. The event brings the used car industry together to educate and connect. Automotive News featured an article about 2018 Used Car Week, and this is what Don Luke had to say.

People are buying used cars more and more. Affordability challenges on the new-vehicle side of the business also make the used-vehicle side an increasingly necessary focal point.

“One of the things that’s driving the used-car industry right now, obviously, is the price of new cars,” Don Luke, owner of Bill Luke Chrysler-Jeep-Dodge-Ram in Phoenix, said during a session about certified pre-owned vehicles.

Noting the rise, he added, “People who are going to get a car for their kids, you know, $30,000 is nuts.” They would rather buy a 1- or 2-year-old car for around $20,000.

Read the Automotive News full article Here.

Bill Luke has been awarded #1 Certified Dealer in the USA for five consecutive years! As well as First in CPOV Sales in West BC! If you would like to learn more about our wide variety of used vehicles and get expert advice, we invite you to visit us at Bill Luke in Phoenix, AZ. Our team would be more than happy to assist you with all of your vehicle-related needs. Browse Bill Luke’s extensive selection of used vehicles.