Celebrating the 85th Anniversary: A Closer Look into the History of MOPAR®

CELEBRATING
THE 85TH ANNIVERSARY
OF MOPAR®

THE 85TH ANNIVERSARY OF MOPAR®

What began as a brand of antifreeze manufactured by Chrysler in 1937 has since evolved into a brand that prioritizes customer satisfaction, parts, and service. At Bill Luke CJDR, we proudly boast the MOPAR® name on our state of the art service center. As we celebrate the 85th anniversary of MOPAR®, let’s take a look at the history and reputation of their authentic OEM parts.

In the 1940s, MOPAR® shifted from being a brand of antifreeze and became focused on producing both weapons and vehicles as part of the war effort. 

The 1950s saw more expansion for the company, as they released a full line of vehicles for Chrysler. 

It wasn’t until the 1960s and 1970s in which the term MOPAR® began to be used as a descriptor for vehicles, coined by car enthusiasts. These are the years in which racing and performance became key aspects of the MOPAR® brand, as racing parts were added to their repertoire. These are the years in which they created a “parts delivery service,” further showing their dedication to their customers. 

The 1980s and 1990s saw continuous growth for MOPAR®. Jeep was added to their impressive roster during these years. Additionally, the MOPAR® College Automotive Program was introduced, a program which still runs today. To learn more about this incredible program and careers in the automotive industry, click here.

During the 2000s and 2010s, the MOPAR® Express Lane was introduced as they continued to show their devotion to service and customer satisfaction. 

Over time, MOPAR® has evolved into the high standard, high quality brand that it is today, and will surely continue to improve and change the automotive game as it has for 85 years.

CONCLUSION

Our service center here at Bill Luke Chrysler Jeep Dodge Ram offers top notch MOPAR® services and products. Be sure to check out our MOPAR® Accessory Catalogues here on our website at Bill Luke CJDR to see how you can customize your vehicle into the vehicle of your dreams. 

Check out MOPAR’s blog posts here for more information and reading about this incredible FCA LL USA vehicle parts manufacturer.