Music and the Jeep Brand Come Together in Innovative Way
Milk and cookies, summertime and lemonade, music and vehicles...some of the best combinations in life, don't you think? Bill Luke Chrysler Jeep Dodge sure does. We especially love that last one. Nothing is better than cruising down the streets of Phoenix in a new Jeep vehicle with the windows down and a fantastic set of tunes streaming from the radio.
That being said, there are other ways in which music and autos can combine. Most recently, the Jeep brand announced its sponsorship with Pandora Internet Radio. Together, the two popular companies will put on a unique set of concerts that are personalized to the audience's liking.
How exactly do you personalize a concert? First, Pandora takes a scan of musical preferences and trends within a certain geographical location. Next, the music host and the Jeep brand personally invite individuals within that area to the concert based on their demonstrated affinity for the chosen artists.
In case you couldn't tell, the Pandora and Jeep brand personalized concert series isn't your average musical event. Then again, neither innovative company can be considered average by any means. Regarding the partnership, Mike Manley, President and CEO of Jeep Brand, says, "Sponsoring the Pandora Presents concert series allows the Jeep brand to introduce a new set of consumers to the Jeep brand in a unique and creative setting that provides a memorable consumer experience."1
To learn more about Pandora Presents or any other intriguing initiative sponsored by the Jeep brand, Bill Luke Chrysler Jeep Dodge invites you to stop by 2425 W Camelback Road Phoenix, AZ 85015 and speak with one of our knowledgeable team members.
Tags: jeep sponsorships